How to Marie Kondo Your Words: 3 Word Tips in 30 Seconds

Will Jelbert
2 min readOct 18, 2020

3 Word Tips for connecting better (from my new book, Word Wise):

1) Ctrl + F on the word “Just” and delete: A Google executive banned the word “just” from her team’s communications after she realized that striking it from a phrase clarified and strengthened the message.

2) Start requests with “Would you be willing to…”: Research by Loughborough University in the UK shows customers, family, and friends will be more likely to say “yes” to you.

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